BabyLegs® became a leader in children's fashion when it created a new niche in the market for its original line of children's leg and arm warmers in 2005. Created by a mom to keep her daughter's legs warm while she was diaper free, BabyLegs® leg warmers quickly became a parenting essential because of their utility, practicality, and stylish appeal. In the fall of 2009, BabyLegs® expanded into children's hosiery with the introduction of baby socks and girls tights.
BabyLegs® legwarmers have been well celebrated; BabyLegs® was awarded the 2007 Best New Brand Earnie Award by Earnshaw's Magazine, a leading trade publication, for "Excellence in Children's Wear Design", and again awarded an Earnie in 2008 for "Excellence in Children's Hosiery." Most recently, BabyLegs® leg warmers were voted "Best Shower Gift" by readers of Pregnancy and Newborn Magazine. "The Original. Like you.," BabyLegs® strives to be a leader in all endeavors, from community outreach to synergistic partnerships.&
From their website:
Necessity is the mother of invention... A mother's love for her fussy child sparked inventiveness and ingenuity to create a revolutionary product which has been soothing baby's fussy time for over 10 years. Every parent will agree that they would do just about anything to soothe their crying child. Most parents also have their own "crying baby" horror stories which seemed to test their very sanity. The "Original" WubbaNub was created to solve a common dilemma most young families face.
The Birth of WubbaNub... They say "necessity is the mother of invention " and for Carla Schneider, it was an absolute necessity that she soothe her infant baby on their first vacation as a family. What was supposed to be a relatively relaxing, blissful time was replaced with non-stop fussing and crying. After an entire night of the ever-persistent "missing pacifier syndrome", Carla knew she needed to take matters into her own hands. She found the hotel sewing kit and took her baby's favorite soft plush toy and sewed the pacifier right onto it. Thus, a happy ending for the Schneider family's vacation and the birth of the first WubbaNub!
The luv for WubbaNub... Although pacifiers have been a family staple for numerous years, Carla's patented concept turned out to be a truly innovative improvement. Moms recognized the peaceful tranquility their children received and spread the word along to others. That word quickly spread to hospitals, who quickly recognized the products unique benefits. the slight weight of the plush animal keeps the pacifier in place near the baby. It also provides comfort and makes it so much easier for the baby to grasp and manipulate the pacifier themselves. Which means fewer bouncing, rolling and lost pacifiers and less rooting around in the stroller, crib or bag to find where the pacifier went.
WubbaNub has crated a reputation in the parenting and children's industry for being dedicated to nurturing babies in the safest, healthiest way possible. Over the last decade, WubbaNubs have been sold nationwide, converting a majority into die-hard fans because "once you go Wub, everything else is just a pacifier".
Even though Carla's children are not WubbaNub users anymore, her core philosophy to create products that she would feel safe giving them still holds true. WubbaNub strives to surpass the strictest codes and governmental regulations that ensure it is offering the best and safest WubbaNub products possible.
I'll keep you posted about the new lines that we're bringing into the shop and about when the Wubbanubs and BabyLegs start arriving. Stay tuned! And thanks again for your suggestions...keep 'em coming!